Paper Towels
Paper Towels
We display these
friendly waste reduction reminders on towel dispensers throughout the county.
When we conducted a waste-sort at County facilities, we
were surprised to learn that approximately one-third of the County's waste (by
volume) is made up of paper towels. Since then, we've made strides to reduce
our use by switching to reusable microfiber clothes for janitorial cleaning and
by installing hand dryers at select locations. We have also rolled out
composting collection to make sure those paper towels are composted instead of
sent to landfill. And we implemented a behavior change campaign that focuses on
reminding employees to take less at the point of use - right at the paper towel
dispensers.
These reminders help employees overcome habits that can be
difficult to change. We designed the campaign to have a simple and direct ask
that is friendly, lyrical and fun. The message, "Reduce your use, one or
two will do," is accompanied by an appealing image of a tree to subtly
remind employees that their actions will have a positive impact on the
environment. We have found that these direct messages help employees feel
empowered to take sustainable actions elsewhere in their workplace, like
turning off lights and computer equipment at the end of the day.
We're sharing our project steps and templates here so that
other organizations can start a paper towel waste reduction effort with minimal
effort. Key elements of this campaign include:
1. Baseline use: We
reviewed paper towel purchasing records so that we could measure the impact of
our campaign.
2. Gain buy-in: We
worked closely with our key stakeholders including building managers and
janitorial staff to gain permission and assistance for posting stickers.
3. Post stickers:
Because of the number of facilities we own, we partnered with our janitorial
staff to post stickers on all of our paper towel dispensers in the restrooms.
We provided janitors with an instruction sheet to ensure consistent application
of the stickers countywide.
4. Illustrate
benefits: We informed employees of the positive impact their actions can have
through a newsletter article.
5. Measure success: We
tracked paper towel use through the pilot project timeline and measured a 5-10%
reduction in paper towels and shared this success with employees.
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Paper Towels
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